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Title of BUSINESS DEVELOPMENT UNIVERSITY: "Sales Coaching & Business Development | Business Development University"
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In sales, it’s often easy to focus on just one need a prospect mentions and miss others that could make an even bigger impact. Maybe a prospect says they’re struggling with their payroll system, so we jump straight into talking about just that one service we offer. Or they come to us for a specific training program, and we dive right in without pausing to ask what else might ...
If you’ve ever been fishing with a rod, you know how it works. One hook, one line, one fish at a time. Now imagine throwing out a giant net instead. You catch an entire school of fish at once!
That’s the difference between cold calling individual prospects and building strategic alliances that create warm introductions on your behalf. One’s a grind, while the other’s a...
For sales managers, the fourth quarter isn’t just another three-month stretch. It’s the finish line that shows whether individuals, and the sales team as a whole, hit or missed annual goals. With fewer selling weeks, leadership watching closely and clients often distracted by year-end priorities, Q4 can feel both stressful and rewarding.
This is also the quarter when l...
At Business Development University (BDU), we often hear salespeople share the same struggle: they’re working hard, filling their pipeline and closing deals, yet still falling short of their numbers. Why? They’re spending too much time chasing small, low-value accounts that won’t have a meaningful impact on their results.
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