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Updated September 2026
Big marketing dreams, but working with a tight budget? After more than a decade of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results.
It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get ...
The first time I saw my client's brand in an AI answer, nobody had done anything to put it there.
I was working through one of the first exercises in an AirOps automation course, running a few prompts through ChatGPT, Perplexity, and Google AI Overviews to see what came back.
When I did, Perplexity mentioned CAT Electric Vision, a small firm that sells earthing an...
I’m becoming a pretty prolific tool tester (seriously), and I’ve developed what I think is a fairly scientific approach when exploring a new one. I scour the website, dive headfirst into actually using it, and read the docs to get the details that may not be immediately obvi...
They say comparison is the thief of joy, but I’d argue that comparison (when done right) can be one of the core ingredients of social media success. It can help you understand what keeps your social media audience coming back.
Here’s a list of the 11 best competitor analysis tools to help you get detailed data on your competitors, analyze trends they use, and get a clea...
Last week, 72 people at Buffer stopped their regular work and spent the week building.
It was our third company Build Week, and our most impressive, with 112 projects completed.
This Build Week was different for us. In previous years, we’d pair into teams t...