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Buchanan Public Relations

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Website title: Philadelphia PR Agency - Buchanan PR

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When you think of Wicked, you can’t help but picture pink and green, flying monkeys, and Cynthia Erivo belting out that final note as she soars into the sky defiantly.  Last week, I had the opportunity to see Wicked: For Good. As someone who has seen the first Wicked movie three times, I was incredibly excited.   ...


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Hershey’s Christmas tree.

Those three words bring a flood of memories to many. In 1989 Hershey’s launched its “Christmas Bells” advertisement – the classic dance of red, green, and silver kisses to the tune of “We Wish You a Merry Christmas.” Originally created using stop animation, the advertisement has been updated over the years and now uses CGI for its enigmatic, s...


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For days now, the Pentagon’s new press rules have been weighing heavily on me as a professional communicator. 

You’re probably aware by now that under these new rules, journalists’ ability to independently solicit information is incredibly limited. Only a few outlets agreed to the Defense Department’s press rules – One America News, The Federalist and The ...


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Have you ever felt like you truly know a celebrity, influencer, or podcast host, almost as if they were one of your friends? If so, you’ve experienced a parasocial relationship. With Halloween around the corner, it’s easy to see why parasocial relationships can sometimes feel a little paraNORMAL, like a ghost of a friendship that feels real, even if it isn’t. 

Thi...


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