When Carolyn Leasure, Founder of Maypop Creative Studio, joined the Staying Solo Squad in late 2024, her business wasn’t failing, but it was changing in ways she hadn’t yet fully figured out.

After years of steady referral-based work, she found herself at a decision point. Sh...

A lot of service providers hate marketing their business, even if they don’t always say it out loud.

It makes sense because what most people think marketing requires is exhausting.

It feels like you need to constantly show up, constantly post, and constantly try to be everywhere, just to stay visible.

So you either force yourself to do it, even w...

When Crystal Dove, owner of Marketing Queen, returned to work from maternity leave, she found herself in a place many solo service business owners know all too well: struggling to get back into a rhythm.

As Crystal explains, “I was floundering to find my new schedule and what I c...

What if the reason you’re not booking more clients right now is not that you need to do “more marketing” but that you need to do a better job of converting the attention you already have?

Conventional business advice defaults to the fact that when you don’t have many leads, you have a visibility problem. But it’s actually way more nuanced than that.

In 202...

There’s a big difference between a client being interested and actually choosing to work with you.

They’re checking you out, asking questions, maybe even booking calls, but they’re not making a decision. So you’re stuck in the maybe pile, where you’re being considered, but not actually chosen.

Over time, that starts to wear on you.

What’s missing...