Khaila Wilcoxon is set to return to Broadway. Producers of “SIX” announced on April 16 that Wilcoxon will join the Broadway production as Catherine of Aragon beginning on May 18. She is scheduled for a limited run in the role through July 19.

Wilcoxon takes over the throne from Adrianna Hicks, an original member of the Broadway company who had rejoined the musical on F...

For years, urgency in Broadway marketing has been synonymous with scarcity. Language like “strictly limited,” “only X weeks left” and  “buy now and save through X date only” is designed to mobilize audiences quickly.

Today’s landscape requires a different approach. Many shows are not selling at a pace where scarcity tactics alone can carry their campaigns. Audience...

Benj Pasek, Shaina Taub and Joshua Harmon are collaborating on a new musical, “Unorthodox.” Based on the memoir by Deborah Feldman, “Unorthodox” is set to premiere at Boston’s Huntington Theatre Company during the 2026-2027 season. 

The musical centers on its protagonist Devoiri’s upbringing in and eventual departure from a devout Hasidic community in Brooklyn, tel...

Broadway’s “Buena Vista Social Club” held a special Educators Night on Broadway performance on April 16. Five hundred New York City public school educators — teachers, paraprofessionals, social workers, guidance counselors and more — attended the evening performance at the Gerald Schoenfeld Theatre. 

This event was made possible through the collaboration of the Uni...

Roundabout Theatre Company has announced its lineup for the 2026-2027 season on and Off-Broadway. This will be the first season helmed by Roundabout’s incoming artistic director Christopher Ashley, who collaborated on the season with interim artistic director Scott Ellis. 

“As we welcome Christopher Ashley into artistic leadership, this season is a bridge, grounded...