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Broadsign's RSS Feed: Broadsign, The Platform that Powers Out-of-Home
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While some advertising channels have seen slower growth in recent years, out-of-home (OOH) has emerged as one of the key drivers of growth in the Spanish advertising market. This is because OOH combines elements that few other channels offer: massive reach, immediate visibility, and a physical presence in the real world.
launched programmatic DOOH (pDOOH) buyi...
Cannes, France – June 24, 2026 — At the 73rd Cannes Lions International Festival of Creativity, Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, today announced a strategic part...
Out-of-home advertising has long been one of the strongest value propositions in the media mix. While programmatic has completely transformed how digital OOH inventory is bought and sold — bringing it on par with other digital channels — direct sales of OOH inventory ...
Digital out-of-home (DOOH) specs follow different rules from other digital formats — and buyers who don’t know where those differences lie tend to find out the hard way, through rejected files, stalled approvals, and delayed campaign delivery.
Whether you’re setting up a digital OOH campaign for the first time or a seasoned pro troubleshooting an approval issue, thi...