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Website title: Wedding Business Marketing Strategies for Growth - Brian Lawrence
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When I read this week that The Knot Worldwide had agreed to buy Zola, my first thought was how it would affect the venue owners, photographers, DJs and planners I talk with every week, many of them Zola vendors, and how many of them pay for space on both.
Let me walk through what actually happened, what I thin...
In my long journey in the wedding industry, inclusivity has always been a natural part of my fabric. As a wedding business owner with multiple locations, I always enjoyed the cultural diversity in my clientele. When I was the VP of a leading invitation brand, we were the first company to...