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Site title: Bredemarket – Identity/biometrics/technology marketing and writing services

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There are no constraints, so you can say anything.

But there is no shape or substance.

Count me out.


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From my post this morning on Advent International, Amadeus, and IDEMIA Public Security.

“Plan C became to split IDEMIA into three chunks—biometric product marketing experts call this a “trifurcation”—and sell the th...


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Amadeus’ planned acquisition of IDEMIA Public Security has been years in the making.

Many years ago, Advent International acquired Oberthur with the intent to sell it at a profit.

...

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If you have a database of people worldwide, you can use irises to see whether someone is in the database or not.

This lets you buy the world a Coke. One per person.

But it doesn’t tell you WHO they are...


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One drawback of working as a consultant, rather than as an embedded employee within a company, is that you often don’t get to see how your content affects your client.

But I recently was exposed to some data that revealed how Bredemarket’s content impacted one of my clients.

I can’t reveal the client or the content, but suffice it to say that a particular...


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