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Brands Untapped

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Global Merchandising Services has launched a ‘Golf Rocks’ ecommerce shop – and the first collection to land is Alice Cooper’s The Cooper Club golf line.

The range spans fashion-forward golf shirts, hats, gloves and golf tees, while capturing Cooper’s ‘edgy aesthetic’.

“Golf has always been one of my passions, and this line lets me bring a little...


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Mattel has launched a Hot Wheels Collectors Anime Series with a Naruto collaboration.

The Nissan Silvia (S15) boasts elevated deco with detailing inspired by Itasha-style liveries.

Artwork of Naruto in action is on both sides of the car, while the bright golden Spectraflame paint ties into Naruto’s outfit.

The Hot Wheels x NARUTO Nissan S...


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American Eagle and Aerie have partnered with Smiley for a new co-branded collection.

The American Eagle assortment spans 41 styles across men’s and women’s, featuring fleece sets, graphic tees, denim, and accessories. The range is inspired by Smiley’s origins in the 1970s, blending ‘nostalgic graphics with modern trends’ through prints and patterns lik...


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Italian agency Maurizio Distefano has brought Cloudco Entertainment and Benetton together for a Care Bears collaboration.

The range spans t-shirts and sweatshirts designed for kids (1-6 years) and juniors (7-14). It will be available in Benetton stores from spring/summer 2026.

“Benetton is a longstanding fashion brand rooted in colour and self-e...


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Pophouse and BMG have completed a strategic transaction, with Pophouse becoming the majority owner in the music interests of Tina Turner.

The deal also includes the name, image and likeness rights of Tina Turner. Pophouse, alongside BMG and the Tina Turner Estate, will focus on ‘long-term stewardship’ and contribute creative ideas that ‘respect and lau...


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