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Brand Licensing For Dummies by Steven Ekstract and Stu Seltzer My rating: 5 of 5 stars Brand Licensing For Dummies is an outstanding resource for anyone interested in understanding how brand licensing works and how to leverage it effectively. The authors break down what could easily be a complex and intimidating subject into clear, approachable… href="https://www.bran...
Jolt! Get Zapped Into Intentionality: Rediscover and believe in your inner greatness by Larry Long, Jr My rating: 5 of 5 stars Every once in a while, you pick up a book that feels less like something to read and more like something that speaks directly to you. That’s what Jolt by Larry Long Jr.… href="https://www.brandsonbrands.com/book-review-jolt-by-larry-long-jr/" ...
Introduction: The Invisible Leader Problem You’ve seen it happen. Someone on your team delivers consistent results, adds value in every meeting, and quietly drives projects across the finish line, yet somehow, they keep getting overlooked. Meanwhile, another person (equally smart but more visible) becomes the face of the initiative, the one senior leaders turn to… hre...
How Brand Licensing Turns Fans into Customers (and Good Products into Great Ones) Interviewer: Brandon Birkmeyer Interviewee: Stu Seltzer — Author of Brand Licensing For Dummies, President of Seltzer Licensing Group, and longtime NYU professor What is Brand Licensing? Brandon: Let’s start simple. What is brand licensing—and why should a business care? Stu: Brand licensing…&nb...
In a world, where so many people are fogettable, be the one that people remember. Let’s start with a story. I was going to my first big marketing conference and I didn’t know a single person there. Admittedly, I was nervous. When I don’t have people that I know to stand with and network with,… href="https://www.brandsonbrands.com/memorable-in-any-room/" rel="noopener ...
