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BRANDS ON BRANDS

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Book Review – ThinkBlink Manifesto by Jean-Pierre Lacroix

ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye by Jean-Pierre Lacroix My rating: 5 of 5 stars JP did a great job pulling these ideas together! The ThinkBlink Manifesto is a practical and insightful exploration of how emotional connection shapes modern branding. Jean-Pierre Lacroix breaks down the science behind… 


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Think Blink: How to Build Instant Emotional Connections for Your Brand

A Q&A Conversation with Jean-Pierre Lacroix on the Brands On Brands Podcast TL;DR Audiences form emotional judgments in under half a second. Emotional branding is about how you make people feel. Every strong brand owns one emotional word. Empathy is the gateway to emotional connection. Remove friction before creating emotion. Visual consistency builds instant trust.… ...


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Book Review – Brand Licensing for Dummies by Steven Ekstract and Stu Seltzer

Brand Licensing For Dummies by Steven Ekstract and Stu Seltzer My rating: 5 of 5 stars Brand Licensing For Dummies is an outstanding resource for anyone interested in understanding how brand licensing works and how to leverage it effectively. The authors break down what could easily be a complex and intimidating subject into clear, approachable… 


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Book Review – Jolt! by Larry Long Jr.

Jolt! Get Zapped Into Intentionality: Rediscover and believe in your inner greatness by Larry Long, Jr My rating: 5 of 5 stars Every once in a while, you pick up a book that feels less like something to read and more like something that speaks directly to you. That’s what Jolt by Larry Long Jr.… 


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The Leadership Advantage of Being Known (Why Visibility Has Become the New Currency of Influence)

Introduction: The Invisible Leader Problem You’ve seen it happen. Someone on your team delivers consistent results, adds value in every meeting, and quietly drives projects across the finish line, yet somehow, they keep getting overlooked. Meanwhile, another person (equally smart but more visible) becomes the face of the initiative, the one senior leaders turn to… 


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