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Branding and Brand Strategy for Growing Companies

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Reading Time: 7 minutes

“Everything in business is rapidly getting commoditized. Especially in sales.”

John Barrows said that he had me on as a guest on his Make It Happen Mondays podcast.

After 25+ years inside Salesforce, LinkedIn, Google, Amazon, and Okta, John now works with CROs (Chief Revenue Officers) and VPs of Sales on one brutal p...


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Reading Time: 4 minutes

Apple said it best: “Here’s to the crazy ones. The misfits. The rebels. The round pegs in the square holes.”

They were talking about the people who change the world.

America was built by that caliber of people.

Rebels with no business plan. Zero venture capital. No proof of concept. Just an idea and the audacity to a...


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Reading Time: 7 minutes

Every founder I talk to right now is saying the same thing.

“Our market is saturated.”

Which is an excuse masquerading as an explanation.

And nobody worth their weight can say that with a straight face.

I explain it here:

As I said, I hear this in: Health and wellness. SaaS. Professional ser...


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