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Follow Branding and Brand Strategy for Growing Companies: David Brier's brand strategy helps your brand rise above the noise
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Elon Musk built rockets and cars that people swore were impossible. Ask him how, and he’ll tell you he uses first principles thinking. Strip away assumptions. Rebuild from raw truth. Ignore how things have “always been done.”
There’s just one problem with that story.
The Man Who Actually Invented ItMusk didn’t invent the m...
The greatest threat to your brand isn’t AI. It’s competing on price.
Every founder I sit with asks how their business survives a machine that writes copy faster and builds funnels cheaper. Wrong villain. The thing killing your business is quiet, and it shows up as one symptom: customers choosing you on price.
The moment you di...