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Follow Branding and Brand Strategy for Growing Companies: David Brier's brand strategy helps your brand rise above the noise
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Reading Time: 3 minutes
Brand clarity is the difference between a brand that grows and a brand that quietly dies in the dark. Here’s a perfect example from Honda.
Honda spent six million dolla...
Reading Time: 4 minutes
This year, I worked with numerous companies ready to become smart brands, each a wildly different brand (consumer, tech, nonprofit, service, heritage, and emergi...
Reading Time: 6 minutes
Whenever I tackle a brand, I start by measuring the noise. The clichés.
The formulas everyone blindly repeats as “best practice.”
Because of this one law:
class="w...Reading Time: 2 minutes
When Steve Jobs said, “make our own stuff obsolete,” he wasn’t being clever.
He was being ruthless and right, two crucial characteristics of a top CEO.
And he was f...
