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What if you could steal the playbook from a company that sells the world’s most “boring” product?
Not a tech company. Not a luxury brand. Not a category that lends itself to storytelling.
A $25 billion condiment company with a 150-year track record. ...
Most brands are invisible. And they have no idea why they’re invisible.
The numbers are brutal.
Bain & Company ran the study on more than 350 companies. 80% of brands believe they deliver a great customer experience.
Only 8% of customers agree.
Eight out of every hundred people...