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Thomas Jefferson locked himself on the second floor of a rented Philadelphia boarding house for 17 days and rewrote the Declaration of Independence 17 times.
Then Ben Franklin and John Adams made 47 more changes.
Then Congress cut it by a fourth.
Nearly 100 edits before “We hold these truths to be self-evident” saw t...
If you have ever sat in a conference room for three days doing a brand positioning exercise (consultant at the whiteboard, quadrants multiplying like rabbits, everyone arguing whether you’re “premium accessible” or “accessible premium”), you already know the problem.
Brand positioning, as practiced by most agencies and internal teams to...
A man in a cowboy hat walks up to three Europeans at a bar in Texas for the World Cup 2026 games. He buys their beers without introducing himself. Then he walks over, shakes their hands with a grip that makes an impression, and asks where they’re from.
“Hold on,” he says. “Wait here. I’ve got something for you guys.”
He return...
We 3X’d a company’s revenue by saying, “No” to the multitasking myth. Not in an easy market like New York City, which is, right now, the most electric city on earth.
And with 2026 being forever known as the year the Knicks made sports history, the city walks different. Chest out, volume up. That energy isn’t a mood. It’s a renewable res...