Branding and Brand Strategy for Growing Companies

Reading Time: 10 minutes

I already published “The 12 Best Billboard Ads of All Time.”

Then McDonald’s showed up with cowboy fringe made of French fries, making my whole article on billboards feel in...

Reading Time: 4 minutes

Harrison Ford’s lifetime achievement speech was a masterclass in uniting ideas, values, and people.

Indiana Jones just got a lifetime achievement award. Han Solo. The guy who made a whip and a blaster iconic. Forty-plus films, six decades, $9 billion at the box office.

And you know what he talked about?

Ideas. Empat...

Reading Time: 7 minutes

Most brands are invisible. Not because they have a bad product. Because they have no real difference.

That’s not a positioning problem. It’s a differentiation problem. And no framework ever invented has solved it.

I’ve sat through every branding framework ever invented.

Blue Ocean Strategy. ...