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Follow Branding and Brand Strategy for Growing Companies: David Brier's brand strategy helps your brand rise above the noise
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Reading Time: 5 minutes
Sales teams blame follow-up.
Leadership blames the market.
Everyone blames the buyer.
But here’s what’s actually happening: Your brand strategy isn’t the problem. Your lack of one is.
Buyers aren’t afraid of change. They’re afraid of being wrong.
And when every option sounds the same? Doing nothin...
Reading Time: 11 minutes
If your brand feels invisible despite hiring traditional brand agencies, investing in strategy, and following best practices, you don’t need more consulting. The real question is: brand intervention vs traditional brand agencies. Which approach actually
Reading Time: 7 minutes
In 2026, AI makes polish cheap and sameness inevitable—which means “safe” has become a silent killer. The Brand Intervention Blueprint distills the core thinking behind Brand Intervention to help brands identify what’s making them i...
Reading Time: 6 minutes
Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are, while with others, it occurs after many years of having grown (or outgrown) their brand.
But in 2026, there’s a new urgency.
The search landscape has fractured. Your brand isn’...
Reading Time: 5 minutes
Rebranding failures of 2024–2025 didn’t happen because brands chose the wrong logo, font, or color palette. They happened because rebrands weakened differentiation, confused loyal customers, and erased narrative clarity that both humans and AI rely on to understand what a brand stands for. When brands lose clarity during a rebrand, customer t...
