Design systems are often spoken about in terms of those moments of ‘surprise and delight’, but often, there’s little either surprising or delightful to be found. Blurr Bureau’s new brand identity for Yes! Apples, however, is so brimming with surprise and delight that those moments become the entire timeframe here: the Easter Eggs absolutely abound here, for the brand design

Caffè Nazionale is a historic bar on Piazza Libertà in Arzignano, a small city in Veneto, Italy, which was the social heart of the town – a place for conversation, card games, billiards, and the daily ritual of an espresso at the bar – for generations, before falling into closure and decline. Having first opened in the 1950s, the Caffè

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A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics.

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It’s always confusing, surprising and slightly disappointing when you come across art or design-focused brands, agencies, platforms, publications or organisations that seem to have a total disregard for what they look like – as though their own central premise and raison d’etre is at odds with their look and feel. I won’t name names, because that feels both mean and

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Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals. The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like ...