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I’m sure I can’t be alone as someone (albeit someone from England) who would be utterly incapable of pointing to the whereabouts of Vermont on a map – and perhaps, like me, unsure as to whether it was a city or a state. Slightly embarrassing to admit, but I also wasn’t sure if it was in Canada or the US

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Packaging expert Lisa Cain shares her opinion on Estudio CRU’s visual identity for São Paulo artisanal bakery Mirá.

The post Kneading East and West appeared first on BP&O - Branding,...


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It’s not all too often that it takes more than a minute or two of looking at a brand design case study to know what the brand actually is. It’s not rocket science – for FMCG, any product or packaging shots usually give it away (with some obvious category-defying exceptions of course, like when toothpaste masquerades as high-end beauty products,

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Founded in 2017 by veterans of London’s 1990s club scene, craft beer company Two Tribes is based at Tileyard in King’s Cross, where its brewery and taproom – dubbed Campfire – also function as a venue for music, food and all that other usual jazz you find in the sort of newish site that springs up all shiny and new

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Packaging expert Lisa Cain shares her opinion on Pentagram’s visual identity for pizza place Parla.

The post Pizza With A Side Of Therapy appeared first on BP&O - Branding, Pac...


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