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There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly
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Packaging expert Lisa Cain shares her opinion on oral hygiene brand Smart Life
The post Oral Care Shelves…Where Good Design Usually Goes To Die appeared first on
Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eight decades or so has built its reputation on an unusually broad selection of hard-to-find products and a distinctly New York character. As well as selling a number of different brands, Fairway
<...I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles! It all smacks of a man in the corner of your front room at
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Packaging expert Lisa Cain shares her opinion on brand Michu’s cat litter range.
The post Packaging’s Dirtiest Job appeared first on BP&O - Branding, Packaging and Opinion.