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Website title: Grow Your Fitness Studio Business | Marketing Expert - Pilates studios
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In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Jessica Spillane, founder of EYT Pilates Teacher Training and longtime Pilates studio owner, to unpack what it really takes to build a strong, sustainable Pilates business through exceptional teacher training.
With decades of experience growing a succes...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down one of the biggest misconceptions holding boutique fitness studio owners back: the belief that discounts will fix long-term revenue problems. Spoiler alert — they won’t.
Instead, Seran reveals how a clear, intentional sales process can help Pilates studios and boutique fitne...
In this powerful year-in-review episode of The Pilates Business Podcast, host Seran Glanfield breaks down the real story behind the boutique fitness boom of 2025—and what every Pilates, barre, and yoga studio owner must understand heading into 2026.
With the global boutique fitness market climbing toward $60B, Seran uncovers the trends,...
In this episode of The Pilates Business Podcast, host Seran Glanfield breaks down the mindset shift that helps boutique fitness studio owners transform the chaotic January rush into calm, predictable, profitable growth.
Instead of hustling harder, discounting deeper, or adding more to your already full plate, Seran reveals the “January Machine Mindset” — the me...
Quick Takeaways The best intro offer isn’t the cheapest — it’s the one that attracts best-fit clients who are likely to stay long term. A single free class rarely converts well. Offers with multiple sessions help new clients feel comfortable and experience real benefits. If the intro pricing is too far from regular pricing, conversions drop significantly. A great intro offer gi...
