Ron Beavers, known in the music world as “The Bizness,” is carving out an entirely new lane in music with the release of his debut album Down2Bizness. A bilingual American veteran whose worldview has been shaped by military service, extensive travel, and his marriage to a Colombian woman from Medellín, Beavers introduces “American Latin Trap Soul”—a genre-defying sound that fuses the West Coast settler mindset with the rhythms, flows, and energy of South America. The album is A&R’d by Matthew “M80″ Markoff and will be distributed through underground hip-hop label 1332 Records on digital platforms, CD, and collectible two-sided 7” vinyl featuring the album’s two singles.

Down2Bizness was produced and co-written entirely with Medellín-based production duo Las Nubes (Valco and Daiz), resulting in an authentic cross-cultural collaboration that lives and breathes on every track. The album boasts two heavyweight singles: “Loco” featuring Snoop Dogg and “Quien Soy Yo” featuring Jelly Roll—artists whose own genre-bending careers mirror the boundary-pushing spirit of this project. For Beavers, making bilingual music isn’t a gimmick; it’s a reflection of his community, where an estimated 20-30% speak Spanish. “I make music for all of my people,” he says.

This coming-of-age album is just the beginning. Down2Bizness marks the first of three projects slated for release over the next twelve months, each designed to push the limits of blending genres and curating a signature sound. Beavers’ ultimate vision is the Sin City Syndicate—a music collective that seamlessly unites Las Vegas, Medellín, Los Angeles, and Miami in sound, culture, and vibe. With roots in service, family, and two cultures he calls home, The Bizness is building something bigger than an album: he’s building a movement.

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