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Website title: Born Fitness — The Rules of Fitness Reborn
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Every year, headlines warn that we gain 5–10 pounds during the holidays.
But research tells a different story: most people gain just 1–3 pounds between November and December.
In the grand scheme of things, it’s not a big deal. And anyone who’s followed us for a while knows we support eating a...
In less than a year, our client Matt lost 31.5 pounds and shrunk his waist by over 20 cm (nearly 8 inches).
But it wasn’t magic.
Sometimes it takes seeing yourself through a different lens to spark real change.
For Matt, that moment ca...
The first time I counted my macros, I think I lasted six hours.
I was 18 years old and bitten by the nutrition bug. I didn’t just want to go deep on being healthier — I wanted to be perfect.
Back then, there ...
We don’t believe in “hacks” when it comes to fitness. But if there’s one sustainable fat loss insight that could change everything, this might be it.
Janet lost ~19 pounds from August to January — without starving herself, obsessing over macros, or cutting out all the foods she loves.
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It feels like there is an unwritten rule that you have to do most of your training during the week.
In reality, family or work commitments (or both) could mean it’s not the right fit for your life. Take our client, Joshua. Burning the candle on bot...
