Bootstrap Creative

Quick Answer: AEO (answer engine optimization) is the work of getting your shop named inside AI-generated answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews. When a design engineer asks an AI “who does tight-tolerance CNC machining in Michigan,” AEO decides whether your name shows up. Before you hire an AEO consultant, you need to know tha...

Quick Answer: Three pricing models dominate Google Ads management for manufacturers: flat fee, percentage of ad spend, and performance-based (pay-per-lead). Flat fee runs roughly $1,000 to $5,000 a month and stays predictable no matter how much you spend. Percentage of spend usually takes 10 to 20 percent of your budget and climbs as you scale. Pay-per-lead c...

Quick Answer: For most B2B manufacturers, a freelance Google Ads consultant produces better results than an agency at the same budget, because the entire fee pays for senior hours instead of overhead and account management. The exceptions are manufacturers spending above roughly $50,000 a month, running campaigns in several languages, or needing creative prod...

Quick Answer: AI search visibility for a manufacturer comes down to two jobs. Answer Engine Optimization gets your shop named inside a direct AI answer. Generative Engine Optimization gets you into the wider set of sources those models consult before they write it. Most firms selling LLM visibility in 2026 are selling repackaged blog content. Judge partners o...

Quick Answer: A freelance Google Ads consultant gives a manufacturer direct access to one senior expert. An agency gives you a team, but part of your fee pays for account managers, office overhead, and junior staff who run the day-to-day work. If your ad budget is under $25K/month and your goal is RFQs from engineers and procurement managers, a solo consultan...