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Website title: Bois de Jasmin : Perfume Blog and Fragrance Reviews

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Join Luca Turin and me for a live online seminar on new perfume launches, industry trends, and insider observations from the fragrance world. Luca will be joining us from Milan during Esxence, the world’s largest niche perfumery exhibition. I will be speaking from Ukraine.

Scienti...


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I started my year reading Hafez. As I read, I made notes how many times this Persian poet mentioned aromas. My notebook was so brimming with ideas that I jotted down a simple formula for a rose fragrance inspired by his verses. I will share the idea soon.

In the meantime, my Substa...


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I came to Iran through literature and language. Long before I traveled across the country, I had been reading Persian poetry, studying the rhythm of the language, and trying to understand a place that cannot be approached through headlines alone.

Traveling in Iran deepened that early fascination. I encountered a country of immense cultur...


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