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Sales calls give us a practical place to start coaching sakes reps. We can hear what the customer asked, how the salesperson responded and where they needed help. The challenge is making time to do something with what we hear, but a 10 minute routine can help.
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Following its recent acquisition by CMC Boat Group, Outerlimits Powerboats is entering a new chapter, bringing its brand experience closer to Florida enthusiasts through its new dealerships in Fort Lauderdale and Miami.
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An electrification upgrade is a significant capital decision, and the hardest part is deciding what the project actually needs to cover. This article offers a way to work through that question before committing to a scope.
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Pulling the boat out of the water can feel like the last step of boating season, but before the cover goes on there is another important step: properly preparing the boat for months of winter storage. Here are six helpful tips for winterizing your boat.
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Mike Lindberg, Vice President of Marine at Ilmore Marine, has been elected chair of the NMMA Engine Manufacturers Division (EMD) for the 2027–2028 term. Lindberg succeeds Ben Speciale of Yamaha, who chaired the division for the past two years.
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