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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

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This month we're joined by Rich Mehta, who has spent the last year helping out at Headscape and has recently been writing about how AI is changing the way people search. After a brief detour into childhood nicknames (Mr. Bogey and Lily, since you ask), we get into what it actually takes to show up when someone asks ChatGPT or Claude a question. Paul also gets very excited abo...


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