Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Why print-first brand systems break online, and how to push back without demanding a full rebrand.

I've been grumbling about this one for years, because although almost everyone now meets a brand through a screen, we're still handed identities designed for brochures, business cards, and the occasional exhibition stand, and then told to make the website...

AI is changing far more than the speed at which designers produce work. In this episode, we talk with Josh Clark and Veronika Kindred about their book Sentient Design, how intelligent interfaces can respond to people in the moment, and why designers need to understand t...

This month we dig into whether Claude Design is any good, why so many people feel like AI is costing them time rather than saving it, and what it really means to stop being a doer and start being a director. Along the way we wander into the loss of craft, the ethics of AI, and a joke so niche it needs its own history lesson.

This week, Paul and Marcus dig into why traditional user research repositories fail almost everyone in an organization, and how AI is quietly changing the game. There's also an App of the Month pick that's a little too on-the-nose, some pointed Google bashing, and a sheep-based punchline.

The pattern in most organizations is depres...

So this month Marcus and I get into a slightly uncomfortable question. If AI can knock out decent interfaces from a text prompt, where does that leave the people whose day job is opening Figma and making screens look nice?

We start with Google Stitch, which has been getting a lot of attention lately. Then we zoom out into something I have become mildly obsessed with, w...