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Site title: A strategic branding firm in Bend Oregon
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The business culture in America is obsessed with speed: Raise money, scale fast, exit, repeat. Silicon Valley has turned that storyline of scaling into gospel, and the message we get is blunt and unforgiving: “If you’re not scaling, you’re failing.” Growth isn’t just a measuring stick, it’s like a yardstick of self worth. A moral […]
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No business owner, CEO, or even CMO wakes up in the morning thinking about their brand strategy framework. That’s not where their heads are at. They’re thinking about cash flow, competition, staffing headaches, and whatever’s on fire today. Brand strategy is back-burner stuff that’s only addressed when absolutely necessary. Like if the attorneys tell you […]
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Kids get car sick. Cleaning vomit from the back seat is part of every new parent’s indoctrination. But when adults start getting woozy every time they run a quick errand, you have to wonder about the cause. Is it car sickness or the constant barrage of bad radio advertising that makes you want to throw […]
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I’ve been researching the benefits of a good side hustle, and toying with the idea for a few years. Even though writing has always been my #1 creative outlet, my side business is on brand for me because it tells a story, brings beauty into the world and helps people feel good. It’s my artwork […]
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I’ve been getting all sorts of questionable, contradictory business advice lately. It’s like listening to a know-it-all golfer dispensing second-hand YouTube tips on a driving range full of 75-year-old hackers. Ninety percent of it is bad advice that they will never be able to implement. Five percent might help a little for a short time. […]
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