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New Delhi: Prasar Bharati has accused the All India Digital Cable Federation (AIDCF) of selectively targeting its OTT platform Waves, even as identical content is available on YouTube, private OTT platforms and other digital intermediaries.
The Indian Broadcasting and Digital Foundation (IBDF) has separately supported this position before the Telecom Disputes Settlemen...
New Delhi: Changan Automobile has appointed Ogilvy as its strategic partner for global social media and website operations, as the Chinese automaker expands its international brand and digital presence.
The partnership, led by Ogilvy China in collaboration with local teams, will span Europe, Latin America, the Middle East and Africa, and Asia-Pacific. According to the ...
New Delhi: The content may be chaotic. The economics may be fragile. But for the people making it, this is the most stable money they’ve seen in years.
For all the noise around sleazy thumbnails, high CACs, and questionable monetisation loops, India’s micro-drama boom is being quietly powered by something far more basic. And that is reliable income for creators.
New Delhi: Goafest 2026 has announced a line-up of 13 masterclasses focused on learning, upskilling and practical applications across marketing, media and advertising.
Scheduled across two days, the sessions will address changes shaping the industry, including the growing influence of AI, shifts in consumer behaviour, creator-led ecosystems and new storytelling formats...