Manufacturers create detailed technical product data. Retailers need that same data in an entirely different format: enriched, localised, and ready for customers. Getting product information from one end of the supply chain to the other without losing accuracy or time is one of the hardest operational challenges in B2B manufacturing.

Informatica Product 360 vs Bluestone PIM comes down to a structural shift in how product data is managed. Informatica is built around data governance and MDM, whereas Bluestone PIM is built for product experience, speed, and modern commerce.

78% of consumers have used AI to research products at least once, according to a Bluestone PIM survey. That number will only grow as more shoppers turn to AI to discover products, compare options, and read reviews before they buy.

Managing product variants and families in a PIM means structuring related products so they share common data, while still allowing differences where needed. If you sell products with sizes, colours, materials, or technical configurations, this is how you keep your catalogue organised without duplicating work.