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Site title: Blueshift | Intelligent Customer Engagement | Cross-Channel Marketing

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Solving Context Rot in Long-Horizon AI Agents: Why We Built Our Own Framework

Earlier this year, we launched Compass and Launchpad, a pair of AI agents that let marketers describe what they want in plain language and get back fully built, cross-channel campaigns.

Compass continuously scans customer behavior to su...


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Scaling Expertise: How a Hybrid AI Strategy Personalizes the Creative Journey

Finding the right musical instrument or pro-audio gear is complex. Unlike buying everyday goods, gear purchases often require significant research and specific technical knowledge. Sweetwater, renowned for its human-led sales expertise and exceptional customer service, recog...


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Email Validation for Deliverability: Introducing Blueshift Email Address Validation

Email Validation Is Deliverability Hygiene, Not an Optional Cleanup

Email deliverability is no longer driven only by authentication and infrastructure. Inbox providers increasingly evaluate sender trust, and one of the clearest trust signals is email list quality.

Even with strong content and disciplined sending practices, sending to invalid or risky a...


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The 10-Million-Token Agent: How We Built Agents That Stay Coherent Across Millions of Tokens

A Lens, Not a Bucket

LLMs are remarkably capable. The real opportunity in front of product builders now isn’t making them answer better questions—it’s unlocking long‑horizon work.

Not single turns, but sustained execution across hours and domains. Hand an agent a goal, let it plan, act, adapt, and return with results.

At Blueshift, that meant an agent t...


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Email Deliverability in 2026: Shifting from ESP Strategy to an Organization-Wide Tactical Approach

For decades, email deliverability has lived in the background. It was viewed as a technical concern. When messages landed in spam, the default response was to tweak infrastructure, warm IPs, or simply “ask the ESP”. That perspective no longer holds true.

As we move into 2026, deliverability has evolved in...


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