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IINFLUENCER MARKETING: 7th January 2026
How to improve your influencer marketing ROIby Hayley Hayes@BlogstarUK
...Editor’s note:This article is based on industry research published in 2017. While the data reflects content marketing measurement practices at that time, the principles discussed remain useful as a reference point. For a modern perspective on measuring content marketing performance in 2026, see our updated analysis at Furlong Mark...
Content marketing strategy hasn’t become more complicated — it’s become more connected.
This article was first published when content marketing strategies were largely built around blogs, social posts and editorial calendars. In 2026, those fundamentals sti...
This article was first published several years ago, but the fundamentals of content marketing remain remarkably consistent. What has changed is the environment it operates in. In 2025, content exists in a world shaped by AI, creator-led distribution, algorithmic feeds and a level of competition that didn...
