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Title: Digital Marketing Agency Ahmedabad | Branding Company | Litmus Branding Pvt. Ltd.
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The future of marketing will inevitably have to target a generation that has grown up within an information-dominated culture, and thanks to the coming of the internet, overconsumption of it. Marketing to Gen Z requires a strategic approach, as this audience values authenticity, creativity, and social consciousness over flashy promotions. If brands wish to stay relevant in a ...
Social media marketing has hugely altered how businesses communicate with their audience, grow and build trust. From simple posting and likes, the process has now evolved into a complex mix of storytelling, data and digital innovation. In 2026, the 5 pillars of social media marketing will be factors that aim at leading conversations, inspiring action and creating experiences....
A global survey has shown that 62% of Gen Z shoppers buy from sustainable brands, and it is evident how Gen Z utilises the power of social media to promote eco-friendly commercial ventures.
Hence, for businesses that are coming up, especially in the food, fashion and lifestyle industries, sustainable branding could be crucial.
Marketing your products should enta...
In the age of social media and short-form content, with people having their attention span progressively reduced, conventional ways of straightforward brand marketing may not seal the deal.
Hence, emerging brands are leaning more and more towards guerrilla marketing, which involves creative, unconventional strategies to make the audience resonate with your brand.
