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Last Updated on July 24, 2026
On the afternoon of July 24, 2026 I pulled the same 20 Google AI Overviews three times inside one hour, from the same browser, and recorded every cited source on every pull. 17 of the 20 kept an identical citation list all three times. The other three quietly rewrote themselves: across the three pulls they cited 41 different URLs between ...
Last Updated on July 24, 2026
On July 24, 2026 I pulled the page-one organic results for 30 blogging queries on Google US and classified all 215 of them by who owns the ranking site. Reddit appears on page one for 30 out of 30 queries and holds the #1 organic slot on 19 of them. User-generated platforms and video together take 30% of all page-one slots, 44% of the top...
Last Updated on July 22, 2026
What this is: A running reference of the numbers that matter for AI search and Generative Engine Optimization, drawn from our own first-party studies of Google’s AI Overviews and from reputable third-party research. Every figure below is free to cite under CC BY 4.0. Where a stat is ours...
Last Updated on July 22, 2026
Quick answer: There is almost no freshness bonus in Google’s AI Overviews. Across 156 pages we dated, the pages Google cited were only slightly fresher than the ones it ignored (median last update 3.5 months versus 4.2 months) and were exactly as old at first publish, roughly 11 months i...
Last Updated on July 22, 2026
Quick answer: Schema markup does not decide which pages Google’s AI Overviews cite. In our study of 138 pages pulled from 18 live AI Overviews, the pages that got cited were no more likely to use structured data than the pages that got ignored. Cited pages carried articl...