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Blog - Wadds Inc. | Professional advisor to agencies & comms teams

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There’s a lot to be said for taking a long view of a subject; gaining the perspective of time and tracing how an industry develops and evolves.

Careers in public relations practice don’t get much longer or distingusihed than that of the renowned Harold Burson - founder of public relations agency, Bur...


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A UK government review says the bottom rungs of the career ladder have been removed for a generation. A study of AI in public relations spotlights the issue in my own industry.

Nearly a million young people in the UK - one in eight of those aged 16 to 24 - are not in education, employment or training...


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My research is uncovering the emotional weight that senior communications work carries. It's a cost that is rarely named, but one I have come to know from the inside.

I’m investigating the conditions under which public relations earns recognition as a strategic management function and how to close th...


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The USC Annenberg Center for Public Relations‘ 2026 Global Communication Report is the most useful data I’ve read this year on when organisations speak out and when they don’t.

The latest USC Annenberg Center for Public Relations’ 2026 Global Communication Report is called


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When I finished the GEO chapter for AI for Public Relations: A How-To Guide for Implementation and Management in November 2025, I described it as one of the most contested areas in the book.

The debate...


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