Blog - TJE Communications

Email often gets treated as the old, boring channel compared to social media, but it remains one of the most effective tools nonprofits have for donor engagement. For every dollar spent, email marketing typically returns about $36, and unlike most social platforms, it gives you a direct, ownable line to the people who already care about your mission. You can see who opened a ...

They follow you on Instagram. They open your emails. They showed up at your last event.

But are they loyal?

There's a difference between someone who follows your nonprofit on social media and someone who would tell their friend, their neighbor, and their coworker about your organization unprompted. Someone who would donate again and again without being as...