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Site title: The Toy Coach | Toy Industry Tips and Advice For Toy People | Toy Inventors and Entrepreneurs

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Spin Master just bought an AI Toy Company. Does This Mean AI Toys Are Officially Trending?

On August 17, 2026, Spin Master announced it is acquiring Hapiko Inc. the Brooklyn based company behind the AI powered Stickerbox, in a deal reported to be worth between $35 and $50 million according to Yahoo finance. One...


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Who Made Sticki Rolls? The Story Behind the Toy That Hit 1 Billion Views in Under Two Years
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Who Owns NeeDoh? Meet the CEO and Company Behind the Viral Sensory Toy
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AI in the Toy Industry: Adoption, Application, and Anxiety | 2026 Professional Survey Report by The Toy Coach® Inc.
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The Toy Coach’s 2025 Holiday Gift Guide: The Hottest Toys, Collectibles & Creativity Boosters of the Season

Real inventors, inclusive storytelling, and three TOTY finalists you can vote for.

This year’s holiday toy space is packed with so many big box brands, but I get most excited about are the ones created by real humans with a mission. Many of the toys in this guide come from indie founders, Toy Creators Academy alumni, and emerging studios who care deeply...


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