Blog - The Eco Well

Thanks everyone who attended the Science in Beauty E-Summit, a full day free conference to dig into the current science topics that are important to the cosmetics sector. This page has the replay + the PDF slides for all of the presentations! Huge thank you to everyone who helped make this event possible! To our summit speakers who donated their time and expertise, Luciana Sm...

While watching a medfluencer do an ad for a “detox meal kit”, after the initial feeling of “wow this is horrifying”, I couldn’t help but think - science communicators who actually care about accuracy could make so much money if we just … didn’t… care? There lies the problem. Misinformation is profitable, truthfulness and moral scruples… isn’t.

Misinformation is one of the most pressing challenges industries face today, and beauty is no exception. The Truth in Beauty E-Summit aimed to address this issue head-on, with a program that unpacked what misinformation is, how it spreads, the scale of its impact, and strategies to effectively address and prevent it. While the focus was on cosmetics, the insights will resonat...