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If you’re investing heavily in Amazon PPC but your product is still buried on page 5, 10, or even 80 for an important keyword, the problem may not be your ad spend. You might simply be using your PPC data for only one purpose: optimizing your ads. And that’s a missed opportunity, because your PPC …

The APR on a seller loan tells you almost nothing useful. What determines whether inventory financing helps or hurts is the relationship between three numbers: your cash conversion cycle in days, your gross profit per inventory turn, and the total cost of capital across that turn. A 24% APR facility can be cheap if your …

Five updates are live for sellers on Walmart and eBay. Fulfillment-only orders no longer quietly distort your Walmart sales and profit, sellers who run Walmart without an Amazon account now get the Summary Dashboard, and both Walmart and eBay have their own Reports page you can export from — bringing both marketplaces in line with …

Three new features are live in sellerboard. Each one closes a gap that used to force you out of the dashboard and into a spreadsheet, an ad console, or a second report: you can now see what your off-Amazon marketing actually earns on Amazon, keep your product costs in sync with your own source of …

You can run a German FBA business for months on a profit number that looks right and is quietly wrong. German VAT touches your margin in three separate places, and only one of them looks like tax. Here are the three, in the order they bite. 1. Import VAT is a cash-flow event, not a …