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Allow me to get brutally honest about something for a second. You are currently thinking about buying your dad a three-pack of golf balls, a weird grilling spatula, or another tie. Are you even entirely sure he plays golf? Let's stop the madness before it happens.
We walked around the shop and asked our resident scuba dads what they actually hope th...
Since our flagship shops are located in the Midwest, we have a reputation for diving in drysuits that make us look like we’re about to walk on the moon. But we aren't delusional. We know most of our online customers aren't trying to break through the ice in an Illinois quarry in January.
You guys are booking flights to the Caribbean, hitting the tro...
Look at the calendar. It is June. The weather is hot, the water is warming up, and summer is officially here.
If you haven't started preparing your dive gear yet, consider this your wake-up call. You are officially behind schedule. The good news? We can fix this. The bad news? It is way too late to work on that "summer body" you promised yourself in...
Earlier this week, a customer messaged our Facebook page with a dilemma. Shearwater just launched the shiny new Perdix 3, which means we just listed it on the site. He currently dives the Perdix 2, and he wanted to know if he needed to upgrade to the new model.
My answer? Honestly, no.
Don't get me wrong, we love selling scuba gear. But if you have a perfectly f...
When people think of Chicago, they think of deep-dish pizza, brutal winters, questionable shots of Malört, and sitting in endless traffic on the Kennedy. They do not typically think of scuba diving.
But here is a little secret the coastal dive snobs don't want you to know. Not only is there a massive, thriving scuba scene right here in the Midwest, but learning to dive...