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Last week I made a statement that probably challenged the way you've always thought about pricing.
I suggested that pricing is not really a conversation about value.
It's a conversation about influence.
The goal isn't to predict what a home is worth.
The goal is to position a property so buyers reveal what it's worth.
That idea raises a...
Here's the irony.
The very strategy designed to protect sellers from leaving money on the table often creates the conditions that leave more money on the table.
That sounds impossible.
Yet it happens every day.
Not because sellers are irrational.
Not because agents don't understand pricing.
Because I believe we've been asking the wron...
Most people spend their lives trying not to feel life.
Not to feel uncertainty.
Not to feel discomfort.
Not to feel fear, rejection, or the sting of being exposed to the truth.
Instead, they build a life designed around avoidance. Avoiding conversations, avoiding decisions, avoiding change,...
We're approaching the halfway point of the year.
Which makes this a perfect time to stop and ask a question most agents never ask:
What is actually driving your business?
Not:
How many transactions have you closed?
How many leads do you have?
How many appointments are on the calendar?
How many followers do you ...