Blog - Mike Belobradic: Digital Marketing and Brand Strategy Coach

"Who are we" is the first question in a real brand strategy (and answering that question is usually harder than you think)

Winery brand identity is the s...

A strong marketing strategy is only as good as the brand it's built on: How well-defined is your brand?

A winery brand is the strategic answer to seven questions that cover: who you are, what you do, why yo...

Every wine taster knows what "legs" means. But is your winery brand actually built with any?

A wine's legs are a visual sign of body and other elements. A winery brand also needs some legs, but in the other sense of the word: staying power that doesn't depend on this year's vintage being exceptional, a critic...

A strategic choice like this only works if it matches the brand making it

With so many stories saying that every winery needs to refocus to reach younger wine consumers, you may be wondering if your winery needs a marketing pivot.

Every argument for reaching younger wine drinkers on their own terms come...

Why Writing is the Foundation of Everything Else

Good content marketing starts with writing. Writing is where a winery, tourism board, or hospitality brand actually figures out its unique value proposition and its brand voice. Every other format and piece of content (blog posts, social media posts, website co...