Blog - Mike Belobradic: Digital Marketing and Brand Strategy Coach

The old signals of quality might not be as meaningful to the newest generation of wine buyers

Wine brands have long leveraged a critic's score, a winery’s pedigree, or a cellar's investment potential to position themselves to buyers as a luxe brand. But that old school system might not hold as much authority ...

How Wineries Can Benefit from what Wealth Management Already Learned About Younger Clients

Private wealth management learned an important lesson a long time ago that most winery marketing hasn't caught up to yet: the client worth acquiring is rarely the one who looks profitable today. It's the one who will be...

One well-written blog post can do three jobs at once

A blog post that's genuinely useful to a real visitor, structured to rank in search, and specific enough to be cited by an AI tool isn't three different pieces of

Start with fixing what's inconsistent, add what's missing, and give AI tools something specific to recommend. Then do this…

If you want your winery to show up when someone asks ChatGPT, Perplexity, Claude or Google AI for a recommendation, the work comes down to four main things:

1) make sure your info...

The data doesn't say young people are abandoning wine: It says they're being more deliberate about it.

The headline that "young people aren’t drinking wine" doesn't hold up against some of the most