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The best promotions can do both: create something meaningful now and build something valuable for what comes next.
Thanksgiving and GivingTuesday offer opportunities to connect participation with giving, whether people help direct a donation or recognize someone making a difference in their community. As 2027 plans take shape, it’s also a good time to consider how d...
A sweepstakes can generate a massive number of entries, create customer engagement and build excitement around a brand. But what happens to all of those people after they enter?
Each entry can create a direct connection with a consumer, generate valuable first-party data and open the door to continued engagement through CRM, loyalty and future digital promotions.