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Every website tells a story - but that doesn’t mean it should be written in the order you think.
That’s because most brands write copy for what they want to say. But the best ones write for what their audience is about to feel.
Your visitors are already writing the ending through their clicks, scrolls, and hesitations. The question is: a...
This is my manifesto to fellow web designers and UX enthusiasts everywhere. I'm concerned. We may have spent so much time preaching the gospel of seamless design that we’ve forgotten something important: a little effort can be a good thing.
Not the kind that makes people rage-click or want to throw their laptop over the balcony, but the kind that slows...
If you've ever had to update prices across 50+ products in Squarespace, you know the pain. Click into product one, change the price, save. Click into product two, change the price, save. Repeat until you question your life choices.
Or maybe you've tried the
If you’ve been around the internet long enough, you’ve probably heard some version of: “what gets measured gets managed.” That’s true, but only up to a point. In web design, the real danger is that once you start measuring something, you risk mistaking the metric for the meaning.
We obsess over numbers - bounce rates, conversions, tim...
We’ve all seen those websites - loud, over-designed, stuffed with animations. Why is everything scrolling and floating everywhere? Are we playing a game of chase the button? What is going on??
Sites that are trying to do so much and yet still somehow leave you feeling very, very confused.
Landing on one is like watching a movie ...
