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Title: Business Development Advice for Lawyers & Professional Services | Prodonovich Advisory
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By Sue-Ella Prodonovich | August 2026
Key takeaways• An internal referral is a bonus, not an entitlement. Your colleague lends you their standing and expects it back intact.
• Colleagues judge how you’ll treat their client by watching how you treat them.
• Being liked shapes who gets referred more than most professionals will admit.
• ...