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Title: Business Development Advice for Lawyers & Professional Services | Prodonovich Advisory
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By Sue-Ella Prodonovich | 30 September 2026
Key takeaways
Early in your career, most of the trust you receive is borrowed from your qualifications, your firm and the people you work with.
Calculus-based trust is a rational judgement: can I rely on the work you do? Relational trust rests on human connection (do I lik...