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Blog - eCommerce Strategy Consultant - Rick Watson - RMW Commerce Consulting

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Here's a quick synopsis from my conversations and show floor talk this year.

The Good: Lots of companies realizing they need an AI strategy

The Bad: Lots of companies not being able to explain their AI strategy

The Ugly: Lots of buyers not understanding what business outco...


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Many spent 2025 being fearful of change. Worried about all the the things that could go wrong.

- working around the edges rather than "keeping the main thing, the main thing"

- worried about what could go wrong

- sticking your head in the sand as to your real problems

"Catastrophizing" is a real thing, and b...


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TL;DR – What You Need to Know

Sidekick Turns Pro: Let’s be clear, I have become a huge fan of Sidekick. Yes, you could do this in ChatGPT directly yourself through syncs, etc., but Shopify has done an excellent job of integrating an LLM UI that seems to “just get” what the user is asking for. The Sidekick App Marketplace is here.

Agentic...


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Nike CEO Elliott Hill who if somehow you forgot took over for former eBay CEO John Donahoe, has decided that a sneaker company doesn’t need a Chief Technology Officer. Role eliminated. This is a big statement. Chief Commercial Officer gone also. That’s quite a streamlining.

Chief Supply Chain Officer Venky Alagirisamy will take on all the technology in...


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Wow, life comes at you fast right? When times are good and the incumbent is sleeping, things are good. When the incumbent is paying attention (and Google is) then times are tough.

Google is the worldwide leader in mobile operating systems. It is the worldwide leader in browsers. It has a worldwide “not monopoly” on search. Every search on Google essent...


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