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Branding and marketing are often used interchangeably, but they serve completely different purposes. One builds belief. The other drives action. You need both, but in the right order.
Brand positioning defines who you are, what you stand for, and why people should care. Marketing tell...
Skilled Trades branding by Treebird Branding
Everyone talks about growth hacks, but few realize the most effective one is also the simplest: brand consistency.
Consistency builds trus...
Rebranding is exciting. It’s the moment your business gets to show the world who you’ve become. But if it’s not handled carefully, a rebrand can confuse the very people who made you successful.
The key is planning. A strong rollout builds momentum. A rushed one creates noise.
cl...DIY branding seems like a good idea at first. Tools promise easy logos. Templates look polished. And in the early days, saving money feels like the right move. But what most businesses learn the hard way is that doing it yourself costs far more later.
The problem with DIY branding isn...
Most companies don’t realize their brand has fallen behind until results start slipping. The signs aren’t always obvious, but they’re easy to spot when you know what to look for.
1. You’re explaining your business too often.
If people can’t quickly understand what...
