Blog - AI-Powered SEO and Content Marketing by WordLift

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How ChatGPT Resolves Local Business Entities: Google Place IDs, lbe1 and schema:hasMap2 days

We traced ChatGPT’s local-business identifiers to real-world Google Place identities, observed how lbe1 powers the entity experience, and found that selecting an entity can shape the next search and conversation.

In our previous research on Chat...

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Control Groups and Causal Impact for AI-Visibility ROI4 weeks

Your CFO doesn’t want to hear about control groups. They want to know if the investment into AI-visibility produced revenue. Those are two different conversations, and the majority of marketers are armed only for the first.

That gap is why control groups and causal impact keeps stalling in the boardroom. It’s the right way to prove that a change caused a result rath...

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