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Social media is more than a marketing tool it is a rich source of data. By tracking engagement, sentiment, and audience behavior across platforms, businesses can uncover trends, understand customer needs, and identify new markets.
Analyzing this data allows companies to make informed decisions, tailor products or services to specific audiences, and exp...
Entrepreneurs like Christabel Ofori, an alumna of AWEC Cohort 3 and founder of Flocare Beauty in Accra, Ghana, are redefining what it means to build purpose-driven brands. The award-winning entrepreneur and certified natural cosmetics formulator turned a personal challenge into innovation when her search for a remedy for her son’s sensitive skin led her back to Ghana...
For the first few years, Dr. Muinat Moninuola Bello, AWEC Cohort 5 alumna and CEO of href="https://www.facebook.com/naijafoodprocessing/photos/-almuzairien-foods-palm-oil-price%EF%B8%8F-1-litre-1200%EF%B8%8F2-litres-2300%EF%B...
