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Specialist vs generalist. It's one of the most contentious debates in the creative space. Ask a room of creative directors, and you'll get a full spectrum: the ones who want a unicorn hire who does everything, and the ones ...


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Most creative leaders have a version of the same problem. The ideas are good. The people are talented. And still, somewhere between 'we have a concept' and 'it shipped,' things get slow, fragmented, or lost in translation.


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The person who wears all the hats. The one who sees the product process from kickoff to launch. The one toggling between Jira, Asana, Monday, Trello, or Basecamp while fielding Slack pings and calming your anxious CPO.


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