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Most brands are filtering out their best Advocates before they ever apply.

Not all challenges are created equal. The best ones tap into authentic enthusiasm, match your brand's personality, and give advocates a reason to show up that goes beyond ticking a box. Here are 12 ideas drawn from what's worked for Beekman 1802’s...

Beekman 1802 has scaled its brand advocacy program to more than 3,000 members. They haven't run a single ad to get there.

When a Brand Advocacy program plateaus, it’s usually for the one reason. It was built as a channel, not as a system. The brand recruited for aesthetics, not alignment. They rewarded transactions instead of building belonging.

CMOs track everything. Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), Earned Media Value (EMV), the list goes on. Yet ask any marketing or brand leader: “What’s the commercial value of your...