Blinkfire Blog

For decades, golf sponsorships were a predictable game of a simple sports brand logo on the chest and a golf brand logo on the hat. You saw the same handful of legacy equipment manufacturers dominating the TV screen and the fairways. But as golf has become more popular with younger generations, the aesthetic of the PGA Tour has shifted, and the data behind those shifts is eve...

We are thrilled to announce a strategic partnership with ScorePlay, the leading AI-powered media asset management platform designed for the sports industry.

Creating great content is only half the battle. The real challenge is quantifying its impact once it’s published. By integrating Blinkfire’s industry-leading analytics, AI, and ...

For the first time in MLB’s jersey patch era, all 30 teams will feature sponsored patches. From hometown brands to global giants, brands are buying into baseball jerseys to turn fan loyalty into brand equity. Join us as we break down every team’s 2026 patch sponsor and highlight how brands are stepping up to the plate!

In the rapidly evolving world of sports and entertainment, success is no longer defined solely by what happens on the field. To stay competitive, organizations must have an understanding of how their sponsorships perform across every channel where fans engage—including social, digital, in-game, and

In an international break that saw the last six tickets punched to the 2026 FIFA World Cup, Orlando City stole the headlines announcing the signing of 35-year-old French World Cup winner Antoine Griezmann on a fr...