Biz Intelligence

Summer has a way of shifting priorities. Vacations get booked, work slows down, and the day-to-day discipline of running a business quietly takes a back seat. For entrepreneurs, freelancers, and small business owners, that seasonal drift can create a real problem — one that shows up in September when the books are a mess, invoices went out late, and cash flow is harder to read t...

The largest dataset ever assembled on how people actually use AI search platforms reveals something important: the way people formulate questions when talking to AI is fundamentally different from how they type keywords into Google. Semrush's database of over 239 million prompts — the queries people are entering into platforms like Gemini, ChatGPT, and Google AI Mode — offers an...

Link building has been the cornerstone of off-page SEO for decades. Earn backlinks from authoritative sites, build your domain authority, rank higher in Google. That formula still works — but it is no longer the complete picture of what off-page signals matter in 2026. A broader concept is gaining ground in both traditional search and AI search: brand consensus. The idea that yo...

Link building has been the cornerstone of off-page SEO for decades. Earn backlinks from authoritative sites, build your domain authority, rank higher in Google. That formula still works — but it is no longer the complete picture of what off-page signals matter in 2026. A broader concept is gaining ground in both traditional search and AI search: brand consensus. The idea that yo...

Position tracking has been a core part of the SEO toolkit for years — you set up a list of target keywords, and your rank tracking tool monitors where your pages appear in Google's results on a daily basis. That capability is still valuable. But in 2026, knowing where you rank in Google tells you less than it used to about where your brand actually stands in search. Semrush has ...