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Ads on Apple Maps are now live in the U.S. and Canada. They give marketers a new way to reach customers searching for local businesses.
Ads can appear in Suggested Places or at the top of relevant search results, putting brands in front of customers as they decide where to go.
What are ads on Apple Maps, and why do they matter for local marketing?“Just because it looks pretty on the screen, don’t assume that it’s right,” said Michael DeHaven of Removery, after small glitches slipped past his tests. The same discipline tells him where AI stops. The last thing to hand a non-human agent, he said, is “true care for a customer.”
SummaryAt Birdeye View 2026, Michael DeHaven, C...
“You’re not going to let a brand-new employee just speak for your brand right off the bat,” said Corey Jones of Globe Life. “AI is gonna be the same way.” In insurance and mortgage lending, a reply that says the wrong thing carries legal weight, and if AI posts it, Corey said, “that’s still on us.”
SummaryAt Birdeye View 2026, Kristyn Clark, VP ...
“Good reviews and good sentiment have an ROI,” said Jim Bitticks, CEO of Dave’s Hot Chicken. At Dave’s, he said, locations averaging 4.6 stars or higher sell about 10% more. That is why a brand that grew from four locations to about 475 treats guest feedback as an operating tool.
SummaryAt Birdeye View 2026, Jim Bitticks, CEO of...
Not literally nobody, but close. “We see 70% of searches for storage still don’t have a brand name,” said Melissa Stiles of Storage Asset Management. Renters want the nearest available unit, and increasingly an AI answer engine decides which facilities make the list.
SummaryAt Birdeye View 2026, Melissa Stiles, Chief Growth Officer at Storage As...