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Website title: Billy Grace | Control and optimize your marketing performance with AI
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Together with their performance agency partner Draft Digital,
Together with their strategic agency partner Yellowgrape, PME Legend realized that the missing piece wasn’t effort, but insight. Branding and mid-f...
What is attribution data?
There’s no single type of attribution data. It comes in many forms, from many sources. Cookies are one example, although third-party cookies are fading fast; the tracking pixel added to web pages for analytics is another. Tagged URLs, with the long series of extra characters you see after clicking a link, also count, as do email opens, social medi...
In brief, it’s an approach where your actions are backed by data; using information about your customers to decide what to do next, avoiding guesswork.
Effective data-driven marketing has several parts, each dealing with data in a different way – from collecting it, to integrating it across ...
Black Friday is no longer a single day of chaos. It’s a six-week auction surge where competition, attention, and opportunity collide.
Billy Grace analy...