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Most UGC briefs are written for one job: get someone who has never heard of you to stop scrolling and buy. That’s a reasonable brief for acquisition, and it’s the one nearly every creator gets by default, whether or not it’s actually the right one for the video being made.
Retention marketing has a different goal, and thus needs a different brief. The person watchin...
We just published our H1 2026 video ad benchmarks across the three metrics that determine whether a piece of creative is actually working: Hook Rate, click-through rate (CTR), and return on ad spend (ROAS). The numbers come from 88,329 sales-objective Meta video ads that ran between January and June 2026, spanning 1...
If you’ve been searching for UGC creator jobs and mostly finding job board listings or a single crowded Reddit thread, that gap is real. Very little has been written that explains what this work actually pays, how it works day to day, and which platforms are worth your time.
The demand behind it is genuine. The global UGC platform market reached