I keep seeing the same thing, the best Principal Software Engineer candidates are rarely the loudest in the room, but they are very easy to spot once you know what to listen for. The mistake is assuming the interview is about proving seniority, when it is really about proving judgment. That is where the best Principal Software Engineer interview tips ...

The April market is still split in two, and I’m not seeing much evidence that AI has “fixed” hiring. Experienced AI, cloud, DevOps and cyber talent is moving, but entry-level and generalist tech hiring remains tight, because employers are protecting margin and waiting for clearer demand. That is the real story in Sydney and across Australia right now, not the simplistic versi...

I was thinking about Tibs making a Thai green curry from scratch and Rua putting together a roast vegetable salad with halloumi. Neither of them waited for instructions. That same instinct, noticing what needs doing and getting on with it, is one of the strongest signals I listen for in a Network Engineer candidate. When I’m working out what to look for in a Network Engineer ...

I’ve been thinking a lot about what hasn’t changed in 16 years, good people still want to be treated properly. What has changed is how quickly strong Google Ads specialists decide a role is worth their time, and that is why the Google Ads Specialist market Sydney teams are dealing with feels tighter than it first appears.

I can see it clearly in paid media hiring conve...

I keep seeing founders make the same mistake, they treat hiring a PPC manager like a growth unlock, when it’s really a timing and structure decision. If you are asking when to hire a PPC manager, I think the better question is whether the business is ready to make that hire pay off. The quiet part is this, great hiring doesn’t happen by luck, and neither does good performance...