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Site title: Bhatnaturally | A collection of ads and views on advertising.
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Every major category in advertising has its own visual codes including Diwal ads in India. The categories can be specific (such as advertising for tea brands or biscuits) or broad (such as food advertising or luxury brands). The ‘codes’ can be minor details or a broad approach. Every ad for a tea brand has that [...]
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Apple’s marketing and brand communications is centralised. As far as I know, their US based Worldwide Marketing team plans and executes most of the brand’s campaigns either in-house or through their long-time ad agency partner TBWA\MediaArtsLab, which is exclusively dedicated to Apple. Their classic campaigns such as ‘Think Different’ were from Chiat-Day. In many markets, [.....
Every week, I attempt to curate a list of clutter-breaking ads. Occasionally I share my views on issues & trends pertaining to the advertising business. This week my list of best new creative ads includes ads for Morrisons: Halloween OOH, a lovely new ident for Apple Music and more. Morrisons: scary good OOH Occasion-led tactical [...]
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Every week, I attempt to curate a list of best new creative ads. The first task of any ad is to get noticed. A majority of ads go unseen, ignored – a fate worse than being seen and disliked. So when ads break through the clutter and get liked or talked about it’s quite an [...]
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